Marketing that combines the power of data insights, storytelling, and design
LaFleur specializes in marketing services for law firms, financial services, technology companies, and other professional services.
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A CLEAR framework® gets clear results
Built on years of experience and subject matter expertise, LaFleur’s marketing framework is CLEAR.
Create marketing strategies
Your marketing strategy is the roadmap for creating captivating content that aligns your business goals with clients’ needs. Start with a strategy that effectively connects with your audience and maximizes your budget.
Launch your plan
Putting strategy into action requires a strong foundation. Ensure you can clearly articulate your business’s brand, communicate it well, and make your website a strong hub for all marketing initiatives.
Expand your message
Build meaningful connections with tailored campaigns and powerful storytelling. Expand your message with an omnichannel approach to reach the right people and build trust in your brand.
Amplify your reach
Data-driven paid advertising can boost your brand and broaden your market base. We continually measure and refine strategies to give you cost-effective tactics that create long-term success.
Refine your approach
Our test-and-learn approach means we constantly improve our strategies. With nurture programs that capture leads and create visibility into your marketing performance, you always know how your investments are performing.
You deserve insights and strategy
The marketing industry sells you tactics. But, we tailor tactics to build you a marketing strategy. What can we start building for you?
Human-centered, growth-insights marketing
Rather than an ad hoc approach, we curate tactics and use a data-first approach to connect with your audience and move you toward your goals.
Develop and launch your brand
Stand out and connect with your audience. With research and strategy, like keyword and competitive analysis, we can lay the groundwork for your brand. Our data-informed strategies, storytelling, and design bring your brand to life.
Associated services
— Brand guidelines
— Brand identity
— Brand strategy
— Collateral package
— Competitive analysis
— Content creation
— Content strategy
— Logo design
— Messaging development
— Narrative mapping
— SEO and keyword analysis
— Target audience identification
LaFleur Marketing is thorough, strategic, detailed oriented, and fun! When I need a marketing and content company in my future, I will definitely reach out to LaFleur first.”
— Kathy Farmer, Bay Health Development / Canopy Health
Launch new services or products
Validate demand, convert, and scale. Our go-to-market strategies introduce your service or product and build a lasting foundation. Find success with market research, targeted ad campaigns, multi-channel promotion, continual data analysis, and more.
Associated services
— Competitive analysis
— Content creation
— Content strategy
— Data analysis and reporting
— Email strategy
— Landing page optimization
— Lead generation campaigns
— Market research
— Print design
— Social media strategy
— Target audience identification
— Video and audio production
Find, nurture, and reengage leads
Thrive at every stage of the customer journey. We’ll guide you through the steps of a lead lifecycle with value propositions that connect with your target audience, personalized content, conversion-optimized landing pages, and performance tracking.
Associated services
— A/B testing
— Content creation
— Conversion-optimized landing pages
— Data analysis and optimization
— Design
— Digital ad strategy
— Email campaigns
— PPC campaigns
— SEO and keyword analysis
— Social media strategy
— Target audience identification
— Video and audio production
Broaden your reach
Increase your customer base. Reach new audiences or more of your existing target markets with content strategy, PPC and digital advertising, and workshops focused on client needs. Plus, data insights and analysis ensure ongoing optimization.
Associated services
— Competitive analysis
— Content creation
— Content strategy
— Data analysis and optimization
— Digital ads
— PPC campaigns
— SEO and keyword analysis
— Social media strategy
— Target audience identification
— Video and audio production
Highlight your expertise
Establish industry presence and position yourself as a trusted expert. We customize thought-leadership strategies to build your personal brand with dedicated teams focused on your industry, content creation, and partnership development.
Associated services
— Content creation
— Content strategy
— Data analysis and reporting
— Partnership development
— Personal branding strategy
— SEO and keyword analysis
— Social media strategy
— Video and audio production
Develop your website
Build a scalable foundation for your business. Your website is the hub for all of your marketing efforts. With content strategy, SEO services, branding, UX/UI-focused design, and ongoing development support, we create websites that instill trust and drive growth.
Associated services
— Art direction
— Brand strategy
— Content creation
— Content strategy
— Design
— Mobile optimization
— Narrative mapping
— Ongoing maintenance
— SEO and keyword analysis
— Testing and QA
— UX
— Video and audio production
How we work
Teams of dedicated specialists
By partnering with LaFleur, you have subject matter experts well-versed in marketing best practices and compliance for professional services and highly regulated industries.
Your values-guided marketing partner
We commit to excellence, invest in what matters, and build lasting relationships through transparency, mutual respect, and shared goals.
Test-and-learn methods
We build a better future for your business with a logical, evidence-based approach and continual data-informed optimization.